App developers are scrambling to redesign consent prompts ahead of a January deadline set by the newly passed data protection amendment, which requires apps to name specific third parties data is shared with rather than broad categories.
Several large platforms have begun rolling out revised prompts in test builds, and industry groups have asked for a template to standardise the language across apps.
Smaller developers say the compliance cost is the bigger concern, particularly for apps that rely on multiple advertising and analytics partners.
Be the first to comment.